Discover how powerful pecans can elevate your culinary creations and delight your customers by partnering with us in a variety of different ways.
It’s a great time to take a fresh look at pecans. More profit potential, incredible menu possibilities, and a premium diner perception—they all start with versatile, naturally nutritious pecans. See for yourself how these unique nuts deliver so much more than just their rich, buttery flavor.
77% of consumers like the flavor pecans bring to a finished product.1 In fact, pecans have such audience appeal that, on average, consumers are willing to pay 60 cents more for a dish they’d like to try when pecans are included.2
When diners seek premium, distinctive flavor experiences, pecans are perfectly positioned to meet their expectations.
75% of consumers think pecans go well with other ingredients and flavors.4 This exceptional culinary versatility helps you enhance menus, drive innovation, jump on trend-forward recipes, and add novelty for frequent diners.
Add a premium nut crunch and nutrition to salads, appetizers, and small plates
Create distinctive plant-forward entrees or elevate your protein dishes
Deliver rich flavor and texture in sweet applications
Why are so many operators adding pecans across their menus? Business momentum plays a big part. Versatile pecans offer exceptional profit potential and key advantages beyond taste and nutrition.
Find operator tools, videos and guides on our culinary resources page.
Looking for better ways to innovate your menu? The American Pecan Promotion Board supports you through culinary collaboration, promotional assistance, and customized resources.
Discover how our team is here for you.
1,4 Datassential. Custom Research fielded November 2022, an online survey of 1,500 consumers representing the general population.
2,3 APPB Pecan Incrementality Study, Halverson.IO, January 2025